About Magic Mind
Coffee is one of the most consumed beverages worldwide, but the reason so many people rely on it isn’t for the taste, but rather its productivity-enhancing benefits (1). The caffeine in coffee delivers a jolt of energy to help wake you up in the morning and get you through any midday slumps.
Unfortunately, this much needed energy boost can come at a high cost. Caffeine is also known to increase anxiety, insomnia, blood pressure, and restlessness, which might actually decrease productivity and can definitely impact health (2).
For all of these reasons, entrepreneur and author James Beshara decided to head into a decade-long journey to discover a better alternative to caffeine. The result was a new book and a company with a groundbreaking product called Magic Mind.
Magic Mind is a nutraceutical “productivity drink” that offers long stable energy without the drawbacks of caffeine.
Overview of Magic Mind
James Beshara started his coffee-quitting journey when he unexpectedly ended up in the E.R. with a heart condition brought on by high stress and caffeine overload.
Since he was busy running a company with 50+ employees at the time, James knew he had to remain focused and productive even without coffee, so he began searching for something else.
During his research process, he discovered that caffeine is only one of many natural substances that can intentionally be used to increase alertness. There are several other plants that yield impressive results, and clever combinations of them can exponentially increase their effectiveness.
He fell so deep into this rabbit hole of knowledge that he wrote a book on it called “Beyond Coffee: A Sustainable Guide to Nootropics, Adaptogens, and Mushrooms” with the help of psychiatrist Dr. Dan Engle.
On top of this, James learned that productivity isn’t just about “energy”. It’s also about focus, decreased stress, a stable good mood, getting proper sleep and more. There are nutraceuticals that can help with these areas of productivity in ways that coffee just can’t.
Coffee unfortunately has a reputation of providing chaotic, jittery and anxious energy which doesn’t always lead to better performance results.
Magic Mind’s Mission and Values
Magic Mind’s website thoroughly lays out the brand’s mission and values which allow customers to get a better idea of where the funds from their purchases are going, and who the people behind the brand are.
They’re very clear that the values they orient the brand Magic Mind around are not just for the purpose of being a successful business, but rather principles that they aim to live by across the board. The laid out values are: honest, clean ingredients, customer-first approach, eco-awareness, environmental health, and mental health.
These aren’t just nice words. Magic Mind makes clear efforts to adhere to all of these principles through how they run their business. Their formulation is free of harmful ingredients and each batch is 3rd party lab tested for contaminants.
They also mention making any effort to source sustainable and organic ingredients whenever possible. This supports their claims of being “honest” and “clean”.
Magic Mind is also clearly very customer-centric, shown through their quick responses to reviews, consistent efforts to collect customer feedback, and several rounds of product revisions done in response to customer’s requests.
Finally, Magic Mind gives back through their partnership with reforestation organization Pachama and a $0.05 donation to mental health charities within the United States for each bottle sold.
They’re overall a carbon negative company thanks to their sustainable ingredient sourcing and reforestation contributions. On top of this, they’re currently working on a zero-waste product option for their customers.
Magic Mind Review
Magic Mind product itself is a subtly sweet tasting liquid that comes in a 2oz bottle. It’s the volume equivalent of a double shot of espresso—small enough to shoot back straight but large enough to mix with milk to sip on as a latte.
The predominant ingredient is matcha, and this is the main flavor that comes through. It contains just 3 grams of naturally occurring sugar from the addition of a small amount of agave but still clocks it at just 21 calories per serving.
Magic Mind was designed to help with focus and productivity in 3 specific areas: energy, cognition, and balance. In essence, it simultaneously increases alertness and calms the nervous system to reach a sweet spot of optimal focus and brainpower.
The result is a steady stream of energy for 7-8 hours after consumption with no dramatic crashes afterwards. It’s supposed to help conquer brain fog and procrastination while increasing motivation and productivity.
How To Use Magic Mind
All the coffee-lovers may be wondering if they have to quit coffee cold turkey to benefit from this alternative drink, and the answer is definitely not. Magic Mind can be consumed instead of coffee, but it can also be consumed alongside coffee since it’s relatively low in caffeine itself and contains compounds that can actually help mitigate some of the undesirable effects of coffee.
This means Magic Mind is for coffee-drinkers, those who don’t drink coffee at all, or those wanting to cut back or kick their coffee habit. Essentially anyone who wants a steady energy boost with a side of calm and focus.
Though the product is safe for most people, there are still instances where it’s not recommended. For starters, it does contain a small amount of caffeine, so it’s not ideal to consume in the later half of the day if you want to avoid it interacting with natural sleep rhythms (3).
Additionally, the two ingredients curcumin (from turmeric) and ashwagandha can potentially interact with certain medications including SSRIs and some blood thinners. For these reasons, it’s important to speak with your healthcare provider if you’re taking any medications you think could be affected.
Pregnant women are also not advised to take high doses of these ingredients, so it may be best to speak with a healthcare provider at a minimum and potentially avoid Magic Mind altogether during pregnancy.
Pros and Cons
Magic Mind clearly has a ton of benefits over coffee or other energy drink alternatives. It has no undesirable side effects, tastes great, is convenient, effective, and provides a more comprehensive list of benefits that a productivity boost than caffeine alone can supply.
However, there are a few potential cons to consider.
|Pros of Magic Mind
|Cons of Magic Mind
|-Tastes great if you like matcha
-Full of health-boosting ingredients
-Increases focus, energy, and productivity
-Can improve and stabilize moods
-Can be drank as is or mixed with milk of choice to make a cold latte
-Doesn’t require any extra preparation
|-Doesn’t taste great if you don’t like matcha
-Expensive compared to most coffee or energy drink options
-Not as readily accessible as coffee (need to order online in advance)
-There are fewer ways to prepare and enjoy it compared to coffee-based drink options
-May miss cafe settings or ritual of making coffee if forgoing coffee altogether
With all of these considerations in mind, it’s worth noting that because drinking Magic Mind doesn’t mean you have to give up coffee, many of the cons aren’t relevant to that situation. Customers who love the steady energy of Magic Mind can still enjoy heading to a cafe to chat over a coffee just the same as non-Magic Mind drinkers.
The main issues then are mostly concern over price and the inconvenience of access.
Magic Mind Product Details
Understanding exactly what’s in Magic Mind and how the formulation works synergistically may be an essential part of determining whether or not the price is justified for you personally.
For example, a busy CEO, professional athlete or successful creative may think the cost is more than worth the edge it gives their performance in their respective fields.
On the flip side, if you’re already pretty satisfied with your productivity and aren’t sure if Magic Mind’s benefits pertain to you, here’s a detailed outline of what’s in it and how it affects the body to help you decide.
Magic Mind Ingredient Breakdown
Magic Mind has a total of 26 ingredients, 13 of which are “active ingredients” that contribute to the nootropic effects of the drink.
These active ingredients are: Organic Matcha, Bacopa Monnieri, Organic Lion’s Mane Mushrooms, Turmeric, Phosphatidylserine, Vitamin C, Organic Cordyceps Mushrooms, Organic Echinachea, Vitamin D3, Organic Ashwagandha, Rhodiola Rosea, Vitamin B complex, and Choline.
These herbs and mushrooms are rich in antioxidants and other plant compounds with notable bioactive effects. The vitamin additions are also targeted to increase immune function, and help combat stress (4).
Some of the main effects of the active ingredients are: attention support, improved memory, reduced inflammation, support of neural growth, better blood circulation, neuroprotective effects, lessened fatigue, improved mood, and reduction of stress and anxiety (5).
There is good evidence to back up these claims which is provided through the “learn” page of the Magic Mind website with plenty of links to scientific literature as sources.
The other ingredients in Magic Mind mostly consist of flavoring agents like saffron, sea salt, agave, as well as natural vanilla, beet and passion fruit flavorings. There are also a few ingredients included for functional reasons like organic olive oil which provides a small amount of fat to make the fat-soluble vitamins and substances adequately bioavailable.
Magic Mind Dosages and Dietary Concerns
The total amount of caffeine in Magic Mind is 55mg. This is significantly less than the average 100mg in a cup of coffee, or the 200mg level often seen in energy drinks.
Better yet, some of the substances in the drink help soothe any potential caffeine jitters while increasing the energy boost. This means even those sensitive to caffeine may do well with Magic Mind.
Though the caffeine content is carefully measured, the amounts of other nutraceutical ingredients used aren’t explicitly stated, which makes dosing somewhat difficult to determine.
If you’re already taking some of these ingredients as a supplement or in other products, it may be wise to scale back your intake if you choose to consume Magic Mind daily, at least when starting out.
These ingredients are added in amounts that are already effective for most customers (as seen by their reviews), so adding more supplementation on top of this may not improve results and could even potentially revert them.
The Magic Mind product is completely vegan, gluten free, nut-free, soy-free and paleo-friendly, so it adheres to most dietary concerns. The main dietary restriction that may not align completely with regular Magic Mind use is a strict keto diet since it does contain 3 grams of sugar per bottle.
Magic Mind Reviews — Customer Testimonies
The best place to turn for honest Magic Mind reviews is the first hand experience of customers who have tried the product themselves and don’t have any financial gain from sharing how much they loved it.
Here’s what one verified customer, Mary, shared in her Magic Mind review:
“It gives me a sense of clarity of mind as well as more energy. It’s hard to describe, but it definitely works. For instance, I enjoy yard work, gardening, etc. I’ve been procrastinating a project due to moodiness, lack of focus and low energy. After using magic mind for a few days, I found the project complete and I was in a good mood before, during and after. When I looked back, I knew it was due to the ingredients in this drink, helping my brain have a sense of calm focus.” – Mary
Mary felt life changing benefits in a matter of days, a truly impressive result.
Other customers, such as Dane, report similar experiences in their Magic Mind reviews.
“It does feel a little like magic. With our morning coffee, we feel like we have more sustained energy for much, much longer than just from the coffee alone. It’s nice to feel awake for the day rather than just get about an hour’s worth of high energy from coffee then needing more coffee again.” – Dan
According to these Magic Mind reviews, clearly this productivity drink has a significant impact on both coffee drinkers and coffee-abstainers! It’s a versatile product that gives real results.
Is Magic Mind Worth It?
Overall, it seems Magic Mind is absolutely worth the investment for anyone who takes their productivity seriously. There are very few drawbacks and plenty of impressive benefits that make it well worth a try.
Where to Buy Magic Mind
Currently, Magic Mind is only available online directly from their website.
They have a subscription model that offers a sizable discount on monthly deliveries (which can be skipped or canceled anytime), or the product can be purchased in a 15-bottle or 30-bottle pack just once.
Botanic Tonics – An equally expensive nutraceutical tonic option with some controversial ingredients (kratom).
VYU – An entirely caffeine-free “focus drink” powder with some overlap in Magic Mind’s formulation, but a less comprehensive version.
Frequently Asked Questions
Magic Mind is truly a trailblazing product. Perhaps caffeine jitters will be a thing of the past someday and we’ll all be on our way to being a calmer, more energized society with a little more magic.
(1) Lark Allen. Coffee Statistics: Consumption, Preferences, & Spending. Published July 2023, Accessed Aug 2023. https://www.driveresearch.com/market-research-company-blog/coffee-survey
(2) A Smith. Effects of caffeine on human behavior. Published Sept 2002, Accessed Aug 2023. https://www.sciencedirect.com/science/article/abs/pii/S0278691502000960
(3) Frances O’Callaghan. Effects of caffeine on sleep quality and daytime functioning. Published Dec 2018, Accessed Aug 2023. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6292246/
(4) Saikat Mitra. Exploring the Immune-Boosting Functions of Vitamins and Minerals as Nutritional Food Bioactive Compounds: A Comprehensive Review. Published Jan 2022, Accessed Aug 2023. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8779769/
(5) Dnyanraj Choudhary. Efficacy and Safety of Ashwagandha (Withania somnifera (L.) Dunal) Root Extract in Improving Memory and Cognitive Functions. Published Feb 2017, Accessed Aug 2023. https://www.tandfonline.com/doi/abs/10.1080/19390211.2017.1284970